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Received an e-mail from Chevy reminding me to look for their ads during the game. None were specifically Equinox, but they were entertaining. Here they are:
http://www.chevrolet.com/chevy-superbowl-ads-2011/?evar1=eml_ch_adhoc_0211_superbowl
http://www.chevrolet.com/chevy-superbowl-ads-2011/?evar1=eml_ch_adhoc_0211_superbowl