Getting the best deal
My wife's SUV got totaled 2 weeks ago and we are shopping for a new vehicle. I'm a big GM fan, I've owned 5 over the years, and my current car is a Cruze. I wasn't crazy about the previous generation Terrain, but the new ones look fantastic. It was tough getting my wife in one because "GMC only makes work trucks." We test drove a nicely optioned SLT and she loved it.
Since, then, however, the buying process has frustrated us and we are looking at going to a competitor vehicle. We also drove a Honda CR-V EX-L, Mazda CX-5 Grand Touring, Subaru Forester XT. The CR-V and CX-5 have an MSRP of around $32k and we actually talked numbers with Honda and could get the CR-V for $31k out the door. The Subaru XT has an MSRP of $38k and they could get it to us for $33k. We also test drove a loaded Ford Edge SEL with a $41k and they offered it to us for $32.5k which means $35k out the door.
I think all these vehicles are very comparable in features and performance with the Terrain, so why are they so much cheaper? I'm looking at an AWD SLT 2.0L with a few options (Preferred Equipment, Infotainment, Trailering, Driver Alert Level I) which has an MSRP around $39-40k and the best price I can get is $37.4k. I've seen a few online at local dealers advertised for way less, one had a $43k Denali listed for $34k. Turns out that was a "Lease Price" and only after every single GM rebate under the sun. We don't want to lease because we are planning to own for a long time, but no one seems to want to sell. This dealer said the best they could do on the Denali is $40k. They had some rebates and incentives, and the 0% financing, but we were told we qualify for no rebates or incentives, and anyways we can't combine 0% with any discounts.
This seems ridiculous to me as all the competing brands are either priced much cheaper from the get go, or are willing to price more aggressive. No dealer wants to budge at all. And I have been looking through all the pricing threads and it seems like some of you guys and girls are getting these amazing deals. What gives? What's the secret?
The insurance company stopped paying our rental on Thursday so were starting to pay out of pocket, so we need to park a deal soon. If I can't get a more reasonable deal soon we may go with the CR-V or CX-5. Any advice?